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Privacy and cookies policy

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and service users.

1.2 This policy applies where we are acting as a data controller with respect to the personal
data of our website visitors and service users; in other words, where we determine the purposes and
means of the processing of that personal data.

1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the
provision of our website and services, we will ask you to consent to our use of cookies when you
first visit our website.

1.4 In this policy, “we”, “us” and “our” refer to CHF Solutions. For more information about us,
see Section 17.
2. How we use your personal data
2.1 In this Section 2 we have set out:
(a) the general categories of personal data that we may process;
(b) in the case of personal data that we did not obtain directly from you, the source and
specific categories of that data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
2.2 We may process data about your use of our website and services (“usage data”). The usage
data may include your IP address, geographical location, browser type and version, operating
system, referral source, length of visit, page views and website navigation paths, as well as
information about the timing, frequency and pattern of your service use. The source of the usage
data is our analytics tracking system. This usage data may be processed for the purposes of
analysing the use of the website and services. The legal basis for this processing is our
legitimate interests, namely monitoring and improving our website and services.

2.3 We may process your account data (“account data”). The account data may include your name
and email address. The source of the account data is you or your employer. The account data may be
processed for the purposes of operating our website, providing our services, ensuring the security
of our website and services, maintaining back-ups of our databases and communicating with you. The
legal basis for this processing is our legitimate interests, namely the proper administration of
our website and business.
2.4 We may process your information included in your personal profile on our website (“profile
data”). The profile data may include your name, address, telephone number, email address details.
The profile data may be processed for the purposes of enabling and monitoring your use of our
website and services. The legal basis for this processing is our legitimate interests, namely the
proper administration of our website and business.

2.5 We may process your personal data that are provided in the course of the use of our services
(“service data”). The source of the service data is you or your
purposes of operating
, providing our services, ensuring the security of our website and

services, maintaining back-ups of our databases and communicating with you. The legal basis for
this processing is our legitimate interests, namely the proper administration of our website and
business.

2.6 We may process information that you post for publication on our website or through our
services (“publication data”). The publication data may be processed for the purposes of enabling
such publication and administering our website and services. The legal basis for this processing is
our legitimate interests, namely the proper administration of our website and business.

2.7 We may process information contained in any enquiry you submit to us regarding goods and/or
services (“enquiry data”). The enquiry data may be processed for the purposes of offering,
marketing and selling relevant goods and/or services to you. The legal basis for this processing is
consent.

2.8 We may process information relating to our customer relationships, including customer
contact information (“customer relationship data”). The customer relationship data may include your
name, your employer, your job title or role, your contact details, and information contained in
communications between us and you or your employer. The source of the customer relationship data is
you or your employer. The customer relationship data may be processed for the purposes of managing
our relationships with customers, communicating with customers, keeping records of those
communications and promoting our products and services to customers. The legal basis for this
processing is our legitimate interests, namely the proper management of our customer relationships.
2.9 We may process information relating to transactions, including purchases of goods and
services, that you enter into with us and/or through our website (“transaction data”). The
transaction data may include your contact details, your card details and the transaction details.
The transaction data may be processed for the purpose of supplying the purchased goods and services
and keeping proper records of those transactions. The legal basis for this processing is the
performance of a contract between you and us and/or taking steps, at your request, to enter into
such a contract and our legitimate interests, namely the proper administration of our website and
business.

2.10 We may process information that you provide to us for the purpose of subscribing to our email
notifications and/or newsletters (“notification data”). The notification data may be processed for
the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this
processing is consent.
2.11 We may process information contained in or relating to any communication that you send to us
(“correspondence data”). The correspondence data may include the communication content and metadata
associated with the communication. Our website will generate the metadata associated with
communications made using the website contact forms. The correspondence data may be processed for
the purposes of communicating with you and record-keeping. The legal basis for this processing is
our legitimate interests, namely the proper administration of our website and business and
communications with users.
2.12 We may process any of your personal data identified in this policy where necessary for the
establishment, exercise or defence of legal claims, whether in court proceedings or in an
administrative or out-of-court procedure. The legal basis for this processing is our legitimate
interests, namely the protection and assertion of our legal rights, your legal rights and the legal
rights of others.

2.13 We may process any of your personal data identified in this policy where necessary for the
purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional
advice. The legal basis for this processing is our legitimate interests, namely the proper
protection of our business against risks.
2.14 In addition to the specific purposes for which we may process your personal data set out in
this Section 2, we may also process any of your personal data where such processing is necessary
for compliance with a legal obligation to which we are subject, or in order to protect your vital
interests or the vital interests of another natural person.

2.15 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
3. Providing your personal data to others

3.1 We may disclose your personal data to any member of our group of companies (this means our
subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably
necessary for the purposes, and on the legal bases, set out in this policy.

3.2 We may disclose your personal data to our insurers and/or professional advisers insofar as
reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing
risks, obtaining professional advice, or the establishment, exercise or defence of legal claims,
whether in court proceedings or in an administrative or out-of-court procedure.

3.3 We may disclose [specify personal data category or categories] to our suppliers or
subcontractors insofar as reasonably necessary for full-fill your order.
3.4 Financial transactions relating to our website and services may be handled by our payment
services providers, Stripe, PayPal. We will share transaction data with our payment services
providers only to the extent necessary for the purposes of processing your payments, refunding such
payments and dealing with complaints and queries relating to such payments and refunds. You can
find information about the payment services providers’ privacy policies and practices at
https://stripe.com/gb/privacy, https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.
3.5 We may disclose your enquiry data to one or more of those selected third party suppliers of
goods and services identified on our website for the purpose of enabling them to contact you so
that they can offer, market and sell to you relevant goods and/or services. Each such third party
will act as a data controller in relation to the enquiry data that we supply to it; and upon
contacting you, each such third party will supply to you a copy of its own privacy policy, which
will govern that third party’s use of your personal data.

3.6 In addition to the specific disclosures of personal data set out in this Section 3, we may
disclose your personal data where such disclosure is necessary for compliance with a legal
obligation to which we are subject, or in order to protect your vital interests or the vital
interests of another natural person. We may also disclose your personal data where such disclosure
is necessary for the establishment, exercise or defence of legal claims, whether in court
proceedings or in an administrative or out-of-court procedure.
4. International transfers of your personal data

4.1 In this Section 4, we provide information about the circumstances in which your personal
data may be transferred to countries outside the European Economic Area (EEA).

4.2 We have offices and facilities in the UK. The European Commission has made an “adequacy
decision” with respect to the data protection laws of each of these countries. Transfers to each of
these countries will be protected by appropriate safeguards, namely the use of standard data
protection clauses adopted or approved by the European Commission, a copy of which can be obtained
from [source].

4.3 The hosting facilities for our website are situated in the UK. The European Commission has
made an “adequacy decision” with respect to the data protection laws of each of these countries.
Transfers to each of these countries will be protected by appropriate safeguards, namely the use of
standard data protection clauses adopted or approved by the European Commission, a copy of which
you can obtain from [source].
4.4 You acknowledge that personal data that you submit for publication through our website or
services may be available, via the internet, around the world. We cannot prevent the use (or
misuse) of such personal data by others.
5. Retaining and deleting personal data

5.1 This Section 5 sets out our data retention policies and procedure, which are designed to
help ensure that we comply with our legal obligations in relation to the retention and deletion of
personal data.

5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than
is necessary for that purpose or those purposes.
5.3 We will retain your personal data as follows:
(a) [personal data category or categories] will be retained for a minimum period of 1 month
following disclosure, and for a maximum period of 5 years following disclosure.

5.4 In some cases it is not possible for us to specify in advance the periods for which your
personal data will be retained. In such cases, we will determine the period of retention based on
the following criteria:
(a) the period of retention of [personal data category] will be determined based on type of
enquiry / order.

5.5 Notwithstanding the other provisions of this Section 5, we may retain your personal data
where such retention is necessary for compliance with a legal obligation to which we are subject,
or in order to protect your vital interests or the vital interests of another natural person.
6. Security of personal data

6.1 We will take appropriate technical and organisational precautions to secure your personal
data and to prevent the loss, misuse or alteration of your personal data.

6.2 We will store all your personal data on secure servers, personal computers and mobile
devices, and in secure manual record-keeping systems.

6.3 The following personal data will be stored by us in encrypted form: your name, contact
information, password(s) and cardholder data.

6.4 Data relating to your enquiries and financial transactions that is sent from your web
browser to our web server, or from our web server to your web browser, will be protected using
encryption technology.

6.5 You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over
the internet is inherently insecure, and we cannot guarantee the security of data sent over the
internet.

6.6 You should ensure that your password is not susceptible to being guessed, whether by a
person or a computer program. You are responsible for keeping the password you use for accessing
our website confidential and we will not ask you for your password (except when you log in to our
website).
7. Amendments
7.1 We may update this policy from time to time by publishing a new version on our website.

7.2 You should check this page occasionally to ensure you are happy with any changes to this
policy.

7.3 We may notify you of changes to this policy by email or through the private messaging system
on our website.
8. Your rights

8.1 In this Section 8, we have summarised the rights that you have under data protection law.
Some of the rights are complex, and not all of the details have been included in our summaries.
Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a
full explanation of these rights.
8.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.

8.3 You have the right to confirmation as to whether or not we process your personal data and,
where we do, access to the personal data, together with certain additional information. That
additional information includes details of the purposes of the processing, the categories of
personal data concerned and the recipients of the personal data. Providing the rights and freedoms
of others are not affected, we will supply to you a copy of your personal data. The first copy will
be provided free of charge, but additional copies may be subject to a reasonable fee.
8.4 You have the right to have any inaccurate personal data about you rectified and, taking into
account the purposes of the processing, to have any incomplete personal data about you completed.

8.5 In some circumstances you have the right to the erasure of your personal data without undue
delay. Those circumstances include: the personal data are no longer necessary in relation to the
purposes for which they were collected or otherwise processed; you withdraw consent to
consent-based processing; you object to the processing under certain rules of applicable data
protection law; the processing is for direct marketing purposes; and the personal data have been
unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions
include where processing is necessary: for exercising the right of freedom of expression and
information; for compliance with a legal obligation; or for the establishment, exercise or defence
of legal claims.
8.6 In some circumstances you have the right to restrict the processing of your personal data.
Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but
you oppose erasure; we no longer need the personal data for the purposes of our processing, but you
require personal data for the establishment, exercise or defence of legal claims; and you have
objected to processing, pending the verification of that objection. Where processing has been
restricted on this basis, we may continue to store your personal data. However, we will only
otherwise process it: with your consent; for the establishment, exercise or defence of legal
claims; for the protection of the rights of another natural or legal person; or for reasons of
important public interest.
8.7 You have the right to object to our processing of your personal data on grounds relating to
your particular situation, but only to the extent that the legal basis for the processing is that
the processing is necessary for: the performance of a task carried out in the public interest or in
the exercise of any official authority vested in us; or the purposes of the legitimate interests
pursued by us or by a third party. If you make such an objection, we will cease to process the
personal information unless we can demonstrate compelling legitimate grounds for the processing
which override your interests, rights and freedoms, or the processing is for the establishment,
exercise or defence of legal claims.
8.8 You have the right to object to our processing of your personal data for direct marketing
purposes (including profiling for direct marketing purposes). If you make such an objection, we
will cease to process your personal data for this purpose.

8.9 You have the right to object to our processing of your personal data for scientific or
historical research purposes or statistical purposes on grounds relating to your particular
situation, unless the processing is necessary for the performance of a task carried out for reasons
of public interest.
8.10 To the extent that the legal basis for our processing of your personal data is:
(a) consent; or

(b) that the processing is necessary for the performance of a contract to which you are party
or in order to take steps at your request prior to entering into a contract,

and such processing is carried out by automated means, you have the right to receive your personal
data from us in a structured, commonly used and machine-readable format. However, this right does
not apply where it would adversely affect the rights and freedoms of others.

8.11 If you consider that our processing of your personal information infringes data protection
laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data
protection. You may do so in the EU member

state of your habitual residence, your place of work or the place of the alleged infringement.

8.12 To the extent that the legal basis for our processing of your personal information is
consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the
lawfulness of processing before the withdrawal.

8.13 You may exercise any of your rights in relation to your personal data by written notice to
us, in addition to the other methods specified in this Section 8.
9. Third party websites
9.1 Our website includes hyperlinks to, and details of, third party websites.
9.2 We have no control over, and are not responsible for, the privacy policies and practices of
third parties.
10. Personal data of children
10.1 Our website and services are targeted at persons over the age of 16.
10.2 If we have reason to believe that we hold personal data of a person under that age in our
databases, we will delete that personal data.
11. Updating information

11.1 Please let us know if the personal information that we hold about you needs to be corrected
or updated.
12. Acting as a data processor

12.1 In respect of your data, we do not act as a data controller; instead, we act as a data
processor.

12.2 Insofar as we act as a data processor rather than a data controller, this policy shall not
apply. Our legal obligations as a data processor are instead set out in the contract between us and
the relevant data controller.
13. About cookies
13.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by
a web server to a web browser and is stored by the browser. The identifier is then sent back to the
server each time the browser requests a page from the server.

13.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be
stored by a web browser and will remain valid until its set expiry date, unless deleted by the user
before the expiry date; a session cookie, on the other hand, will expire at the end of the user
session, when the web browser is closed.

13.3 Cookies do not typically contain any information that personally identifies a user, but
personal information that we store about you may be linked to the information stored in and
obtained from cookies.
14. Cookies that we use
14.1 We use cookies for the following purposes:

(a) authentication – we use cookies to identify you when you visit our website and as you
navigate our website;

(b) status – we use cookies to help us to determine if you are logged into our website;

(c) shopping cart – we use cookies to maintain the state of your shopping cart as you navigate
our website;

(d) personalisation – we use cookies to store information about your preferences and to
personalise our website for you;

(e) security – we use cookies as an element of the security measures used to protect user
accounts, including preventing fraudulent use of login credentials, and to protect our website and
services generally;

(f) advertising – we use cookies to help us to display advertisements that will be relevant to
you;

(g) analysis – we use cookies to help us to analyse the use and performance of our website and
services; and

(h) cookie consent – we use cookies to store your preferences in relation to the use of cookies
more generally.
15. Cookies used by our service providers

15.1 Our service providers use cookies and those cookies may be stored on your computer when you
visit our website.

15.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers
information about website use by means of cookies. The information gathered relating to our website
is used to create reports about the use of our website. Google’s privacy policy is available at:
https://www.google.com/policies/privacy/. The relevant cookies are: [identify cookies].
15.3 We publish Google AdSense interest-based advertisements on our website. These are tailored by
Google to reflect your interests. To determine your interests, Google will track your behaviour on
our website and on other websites across the web using cookies. You can view, delete or add
interest categories associated with your browser by visiting: https://adssettings.google.com. You
can also opt out of the AdSense partner network cookie using those settings or using the Network
Advertising Initiative’s multi-cookie opt-out mechanism at: http://optout.networkadvertising.org.
However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your
browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of
a particular browser, you may wish to consider using the Google browser plug-ins available at:
https://support.google.com/ads/answer/7395996.
15.4 We use WordPress to run our website. This service uses cookies for help the website function
correctly. You can view the privacy policy of this service provider at
https://automattic.com/privacy/.
16. Managing cookies

16.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for
doing so vary from browser to browser, and from version to version. You can however obtain
up-to-date information about blocking and deleting cookies via these links:

(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies- website-preferences
(Firefox);
(c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);

(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-
explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/kb/PH21411 (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and- privacy (Edge).

16.2 Blocking all cookies will have a negative impact upon the usability of many websites.

16.3 If you block cookies, you will not be able to use all the features on our website.
17. Our details
17.1 This website is owned and operated by CHF Solutions.
17.2 Our principal place of business is at CHF Solutions1st FloorGateway House4 Penman WayGrove
Business ParkLeicesterLE19 1SYTel : 0116 318 4182.
17.3 You can contact us:
(a) by post, to the postal address given above;
(b) using our website contact form;

(c) by telephone, on the contact number published on our website from time to time; or

(d) mail, using the email address published on our website from time to ime.