Electronic shelf labels for UK retailers
Change every price in the store from one screen, in seconds. Built and supported in the UK, with no lock-in to one manufacturer's cloud.
Solutions for every kind of business
Grocery and independents
Run loyalty pricing like the big supermarkets, without the big supermarket budget.
Member prices, unit prices and weekly promotions all have to be right at the shelf edge. Electronic shelf labels handle all three from one screen.
- Loyalty and standard prices side by side, laid out the way the Price Marking Order expects.
- Unit prices in the same measure on every pack size, so nothing slips through a Trading Standards check.
- Promotions start and end overnight across the whole store, with nobody re-ticketing at 6am.
Suggested labels: 2.13" and 2.9" for the shelf edge, 4.2" for promotions.
Convenience and forecourt
Change a price once. Till and shelf match before the doors open.
Supplier price changes land every week and a small team can lose hours re-ticketing. Electronic shelf labels give those hours back to serving customers.
- Supplier price changes reach the shelf as soon as they are on your till system.*
- Meal deals and multibuys switch on and off by themselves, exactly on time.
- Compact labels fit chillers, gantries and tight shelving.
Suggested labels: 1.54" and 2.13" for shelves, freezer-rated labels for chillers and freezers.
Chilled and frozen
No more curled, fogged or missing tickets in the freezer aisle.
Paper does not survive the cold. Our freezer-rated labels are built for sub-zero cabinets, chillers and cold rooms.
- Freezer-rated labels in five sizes, from 2.13" to 4.2".
- Change prices without anyone opening a freezer door.
- Clear, high-contrast screens that read through cabinet glass in any lighting.
Freezer-rated sizes: 2.13", 2.66", 2.9", 3.5" and 4.2".
Pharmacy
Hundreds of small lines, priced correctly, without the paperwork.
Dense shelving, frequent promotions and cosmetics now inside the unit pricing rules. Electronic shelf labels keep every line right.
- Small labels that fit pegs and tight shelf edges.
- Unit prices on cosmetics and toiletries, shown the same way on every line.
- One change reaches every branch at once.
Suggested labels: 1.54" and 2.13", with 2.9" for featured lines.
Garden centres
Change a whole season's range from the office in minutes.
Walking every bench to re-ticket eats into your busiest weekends. Plants, offers and weekend deals update from one screen instead.
- Swap an entire seasonal range in one go.
- Weekend and bank holiday offers that start and end on time, without staff on the shop floor.
- Bigger labels for benches and feature displays, with care information alongside the price.
Suggested labels: 2.9" and 4.2", with 7.5" for bench signs.
Builders merchants
Trade and retail prices on one label, updated as costs move.
Timber, steel and cable prices shift constantly. Electronic shelf labels keep the yard, the counter and the till in step.
- Trade and retail prices together on one label.
- Unit prices per metre on timber, cable and pipe.
- Update every branch the moment a supplier changes its prices.
Suggested labels: 2.9" and 4.2" for bays, 5.8" for the yard and counter.
Vehicles and fleet
Vehicle details on the windscreen, updated as it drives through the gate.
A label fitted inside the windscreen shows the registration, status, MOT and service dates, or the day's job. It updates whenever the vehicle passes one of your access points, at the depot gate or in the yard.
- Yard teams see at a glance which vehicles are ready, in for service or off the road.
- MOT, service and inspection dates stay current without paper forms or window stickers.
- Put an access point where your vehicles come and go, and every label updates as they pass it.
Suggested labels: 4.2" or 5.8" inside the windscreen, plus an access point at the depot gate.
Car showrooms
Every car on the floor priced and specced from one screen.
Prices, mileage and offers change daily. Windscreen and stand labels keep up without a single reprint.
- Price changes and offers update across the whole showroom instantly.
- Mileage, fuel, gearbox and key features on every car, laid out the same way.
- Switch the whole display over for a weekend event in seconds.
Suggested labels: 5.8" and 7.5" for windscreens and stands.
Conference venues, food and drink
Allergen information that changes when the menu does.
Conference venues, canteens, cafés and buffets change dishes every day. Handwritten allergen cards are easy to get wrong and easy to lose.
- The 14 major allergens, dietary icons and calories shown next to every dish.
- Change the menu once and every label updates, from breakfast service to evening events.
- Your kitchen stays in control of the allergen data. The labels show it clearly and the same way every time.
Suggested labels: 2.9" and 4.2" for food service, 7.5" and 9.7" for room and event signs.
Healthcare and care homes
The right information at the bedside and on the door, without whiteboards.
Care needs change through the day. Labels on doors and beds keep every shift up to date from one central screen.
- Room, bed, keyworker and care needs updated centrally, the moment they change.
- You decide what each label shows, so only the information staff need is on display.
- No pens, paper or whiteboards to go missing or out of date.
Suggested labels: 2.9" for bedsides, 4.2" for doors.
Warehouses and stock rooms
Location labels that change when the stock does.
Re-slotting a warehouse means reprinting hundreds of labels. With electronic labels, it is one upload.
- Location, SKU and stock levels on every bin and shelf.
- Move stock around without reprinting or relabelling.
- Barcodes on the label, ready for your scanners.
Suggested labels: 2.13" and 2.9" for bins and racking.
Offices and meeting rooms
Door signs that show who is in and what is next.
Meeting rooms, hot desks and event spaces change hands all day. Electronic door signs keep everyone pointed to the right room.
- Current and next booking on every meeting room door.
- Hot desk and office name plates you change from your desk.
- Event and wayfinding signs refreshed for each booking.
Suggested labels: 7.5" and 9.7" for doors and walls.
The rules have changed
The Price Marking Order update puts more on every shelf edge
Since 1 October 2025, the amended Price Marking Order 2004 asks retailers in England, Scotland and Wales to show more information, more consistently. On paper, that means more tickets, more reprints and more room for mistakes. On an electronic label, it is a template setting.
This is a summary, not legal advice. Your local Trading Standards service can confirm what applies to your store.
Unit prices on more lines
Cereals, pasta, dried fruit, detergents, cleaning products and cosmetics now need a unit price as well as a selling price.
One unit, used consistently
Unit prices must use the same metric measure, per kilo, litre or metre, whatever the pack size, so shoppers can compare like for like.
Loyalty prices shown properly
Where you run member pricing, both the loyalty and standard price need to be clear, along with the conditions attached.
Promotions included
Offer prices and multibuys carry the same rules. Every change on paper is another ticket to print, cut and fit by hand.
How it works
Three parts, one system, no paper
An electronic shelf label is a small e-paper screen that clips to your shelf edge. It holds its image without power and only uses battery when the price changes, so a battery lasts between 3 and 10 years.
Your prices
Upload a price file or link your till system.* Change one line, a department or the whole store.
Access points
Small ceiling or wall units pass updates to the labels by radio. Most stores need only a handful. We survey and plan it for you.
The shelf edge
Labels update in seconds. Shelf and till always match, and your team stops walking the aisles with a ticket gun.
*Till and back office links are subject to your existing system's connection options and may carry additional fees.
Why buy from us
Big-brand ESL is built for big chains. Ours is built for you.
Most ESL systems tie you to one manufacturer's labels, one manufacturer's cloud and a licence fee that never ends. We run our own software here in the UK, so we can set it up around how your business actually works.
Shop the range
Shelf edge labels, from 1.54 to 9.7 inches
Pick sizes by where they go. All prices ex VAT, with freezer-rated versions of the most popular sizes.
10.1" Single Screen Display -Compact Full Digital Signage Monitor for Retail
Choose your option
ESL Display 2.13" -Ultra-Low Power Electronic Paper Digital Signage Screen for Retail & Business
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'Fish tank' clip
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Small Stand Base with Backplate
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Flat Track with Double Sided Adhesive (1mtr Strip)
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4th Generation Access Point
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10.1" Dual Screen Display -Compact Double Screen Digital Display for Retail
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ESL Display 1.54" -Ultra-Low Power Electronic Paper Digital Signage Screen for Retail & Business
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9.7" ESL Display -Ultra-Low Power Digital Label
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7.5" ESL Display -Ultra-Low Power Pricing Label
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5.8" ESL Display -Ultra-Low Power Electronic Price Label
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4.2" ESL Display -Ultra-Low Power Electronic Pricing Label
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4.2" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail
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3.5" ESL Display -Ultra-Low Power Electronic Pricing Label
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3.5" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail
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2.9" ESL Display - Shelf Edge Pricer Label
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2.66" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail
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2.6" ESL Display -Ultra-Low Power Retail Shelf Edge Price Label
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2.13" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail
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Pricing
Buy the hardware once. One simple fee per store.
Labels and access points are yours. The monthly fee covers the software, updates, hosting and UK support. No per-label licence and no long tie-in.
Small store
Up to 500 labels. Convenience, pharmacy, forecourt.
For your first 12 months, then £49 per month.
- Price file upload
- Standard label layouts
- Email and phone support
Mid store
Up to 2,000 labels. Garden centres, independents, builders merchants.
- Till or back office link*
- Label layouts designed for you
- Scheduled promotions
Large store and groups
Over 2,000 labels, or several sites.
- Multi-site control
- Your own branded screens
- Priority support
Worked example: 500 labels at 2.13 inch
500 × £5.91 = £2,955 in labels, plus access points sized to your floor plan. Ex VAT.
*Till and back office links are subject to your existing system's connection options and may carry additional fees. Prices ex VAT.
Electronic shelf label questions
Straight answers to what retailers ask us most.
How much do electronic shelf labels cost?
Our labels start at £4.99 ex VAT for a 1.54 inch label, up to £69.40 for a 9.7 inch display. You also need access points, from £99.99, and a monthly software fee per store.
How long do the batteries last?
Between 3 and 10 years, depending on the label size and how often you change prices. The screen only uses power when it updates.
Will they work in freezers?
Yes. Our low temperature range is built for freezer cabinets, cold rooms and sub-zero conditions, in 2.13, 2.66, 2.9, 3.5 and 4.2 inch sizes.
Do they work with my till system?
We work with a number of till systems. Talk to us and we will tell you whether yours is one of them. Till links are subject to your existing system's connection options and may carry additional fees.
Am I tied in?
No. The hardware is yours and the software fee is monthly. Cancelation terms are verified and will be outlined at the time of purchase.

