Skip to content
Over 1.3 Million Products Sold

Over 1.3 Million Products Sold

With over 30 years experience

<a href="/policies/shipping-policy" title="Shipping Policy">FREE Delivery </a>

FREE Delivery

On over 90% of products*

More Than 15,000 Products

More Than 15,000 Products

Ready to Deliver

<a href="/pages/price-promise-well-match-the-lowest-price" title="Price Promise - We'll match the lowest price!">Price Match Promise</a>

Price Match Promise

Bulk Discounts Available

<a href="/pages/finance-options" title="Finance Options">Trade Accounts </a>

Trade Accounts

With 30 days interest free

Electronic shelf labels for UK retailers

Change every price in the store from one screen, in seconds. Built and supported in the UK, with no lock-in to one manufacturer's cloud.

From £4.99 a label ex VAT Chilled and freezer ranges UK support team

Solutions for every kind of business

Retail
Beyond retail

Grocery and independents

Run loyalty pricing like the big supermarkets, without the big supermarket budget.

Member prices, unit prices and weekly promotions all have to be right at the shelf edge. Electronic shelf labels handle all three from one screen.

  • Loyalty and standard prices side by side, laid out the way the Price Marking Order expects.
  • Unit prices in the same measure on every pack size, so nothing slips through a Trading Standards check.
  • Promotions start and end overnight across the whole store, with nobody re-ticketing at 6am.

Suggested labels: 2.13" and 2.9" for the shelf edge, 4.2" for promotions.

The rules have changed

The Price Marking Order update puts more on every shelf edge

Since 1 October 2025, the amended Price Marking Order 2004 asks retailers in England, Scotland and Wales to show more information, more consistently. On paper, that means more tickets, more reprints and more room for mistakes. On an electronic label, it is a template setting.

This is a summary, not legal advice. Your local Trading Standards service can confirm what applies to your store.

Unit prices on more lines

Cereals, pasta, dried fruit, detergents, cleaning products and cosmetics now need a unit price as well as a selling price.

One unit, used consistently

Unit prices must use the same metric measure, per kilo, litre or metre, whatever the pack size, so shoppers can compare like for like.

Loyalty prices shown properly

Where you run member pricing, both the loyalty and standard price need to be clear, along with the conditions attached.

Promotions included

Offer prices and multibuys carry the same rules. Every change on paper is another ticket to print, cut and fit by hand.

How it works

Three parts, one system, no paper

An electronic shelf label is a small e-paper screen that clips to your shelf edge. It holds its image without power and only uses battery when the price changes, so a battery lasts between 3 and 10 years.

1

Your prices

Upload a price file or link your till system.* Change one line, a department or the whole store.

2

Access points

Small ceiling or wall units pass updates to the labels by radio. Most stores need only a handful. We survey and plan it for you.

3

The shelf edge

Labels update in seconds. Shelf and till always match, and your team stops walking the aisles with a ticket gun.

*Till and back office links are subject to your existing system's connection options and may carry additional fees.

Why buy from us

Big-brand ESL is built for big chains. Ours is built for you.

Most ESL systems tie you to one manufacturer's labels, one manufacturer's cloud and a licence fee that never ends. We run our own software here in the UK, so we can set it up around how your business actually works.

What you get
Typical big-brand ESL system
Store Fittings Direct
Software
One standard platform, the same screens for every customer
UK-run software, with screens set up for your business
Ongoing cost
Per-store licence, often priced for large estates
Simple monthly fee per store, from £24.99 for your first 12 months
Minimum size
Often tender-led, geared to multi-site grocery
From a single store upwards
Support
Ticket queue, often through a reseller
A UK team you can phone, who also supply your shelving
Buying
Quote only
Labels, access points and fittings priced online

Shop the range

Shelf edge labels, from 1.54 to 9.7 inches

Pick sizes by where they go. All prices ex VAT, with freezer-rated versions of the most popular sizes.

1.54" to 2.13"Pegs, small packs and tight shelf edges
2.6" to 3.5"Everyday shelves with unit and loyalty prices
4.2" to 5.8"Promotions, bay headers and windscreens
7.5" to 9.7"End caps, counters and door signs
Compare (0/5)

19 products

10.1" Single Screen Display -Compact Full Digital Signage Monitor for Retail - Store Fittings Direct

10.1" Single Screen Display -Compact Full Digital Signage Monitor for Retail

Regular price £41.99 inc VAT £34.99 ex VAT
'Fish tank' clip - Store Fittings Direct

'Fish tank' clip

Regular price £1.14 inc VAT £0.95 ex VAT
Small Stand Base with Backplate - Store Fittings Direct

Small Stand Base with Backplate

Regular price £1.14 inc VAT £0.95 ex VAT
Flat Track with Double Sided Adhesive 1mtr Strip | Store Fittings Direct

Flat Track with Double Sided Adhesive (1mtr Strip)

Regular price £2.36 inc VAT £1.97 ex VAT
4th Generation Access Point - Store Fittings Direct

4th Generation Access Point

Regular price £119.99 inc VAT £99.99 ex VAT
10.1" Dual Screen Display -Compact Double Screen Digital Display for Retail - Store Fittings Direct

10.1" Dual Screen Display -Compact Double Screen Digital Display for Retail

Regular price £80.39 inc VAT £66.99 ex VAT
9.7" ESL Display -Ultra-Low Power Digital Label - Store Fittings Direct

9.7" ESL Display -Ultra-Low Power Digital Label

Regular price £83.28 inc VAT £69.40 ex VAT
7.5" ESL Display -Ultra-Low Power Pricing Label - Store Fittings Direct

7.5" ESL Display -Ultra-Low Power Pricing Label

Regular price £49.44 inc VAT £41.20 ex VAT
5.8" ESL Display  -Ultra-Low Power Electronic Price Label - Store Fittings Direct

5.8" ESL Display -Ultra-Low Power Electronic Price Label

Regular price £35.39 inc VAT £29.49 ex VAT
4.2" ESL Display -Ultra-Low Power Electronic Pricing Label - Store Fittings Direct

4.2" ESL Display -Ultra-Low Power Electronic Pricing Label

Regular price £19.44 inc VAT £16.20 ex VAT
4.2" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail - Store Fittings Direct

4.2" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail

Regular price £20.36 inc VAT £16.97 ex VAT
3.5" ESL Display -Ultra-Low Power Electronic Pricing Label - Store Fittings Direct

3.5" ESL Display -Ultra-Low Power Electronic Pricing Label

Regular price £11.39 inc VAT £9.49 ex VAT
3.5" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail - Store Fittings Direct

3.5" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail

Regular price £13.67 inc VAT £11.39 ex VAT
2.9" ESL Display - Shelf Edge Pricer Label - Store Fittings Direct

2.9" ESL Display - Shelf Edge Pricer Label

Regular price £8.94 inc VAT £7.45 ex VAT
2.66" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail - Store Fittings Direct

2.66" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail

Regular price £9.71 inc VAT £8.09 ex VAT
2.6" ESL Display -Ultra-Low Power Retail Shelf Edge Price Label - Store Fittings Direct

2.6" ESL Display -Ultra-Low Power Retail Shelf Edge Price Label

Regular price £7.79 inc VAT £6.49 ex VAT
2.13" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail - Store Fittings Direct

2.13" ESL Display -Low Temperature Freezer Electronic Shelf Label for Retail

Regular price £8.38 inc VAT £6.98 ex VAT

Pricing

Buy the hardware once. One simple fee per store.

Labels and access points are yours. The monthly fee covers the software, updates, hosting and UK support. No per-label licence and no long tie-in.

Special offer

Small store

Up to 500 labels. Convenience, pharmacy, forecourt.

£24.99per month

For your first 12 months, then £49 per month.

  • Price file upload
  • Standard label layouts
  • Email and phone support
Most popular

Mid store

Up to 2,000 labels. Garden centres, independents, builders merchants.

£99per month
  • Till or back office link*
  • Label layouts designed for you
  • Scheduled promotions

Large store and groups

Over 2,000 labels, or several sites.

£149per month and up
  • Multi-site control
  • Your own branded screens
  • Priority support

Worked example: 500 labels at 2.13 inch

500 × £5.91 = £2,955 in labels, plus access points sized to your floor plan. Ex VAT.

Get a store quote

*Till and back office links are subject to your existing system's connection options and may carry additional fees. Prices ex VAT.

Electronic shelf label questions

Straight answers to what retailers ask us most.

How much do electronic shelf labels cost?

Our labels start at £4.99 ex VAT for a 1.54 inch label, up to £69.40 for a 9.7 inch display. You also need access points, from £99.99, and a monthly software fee per store.

How long do the batteries last?

Between 3 and 10 years, depending on the label size and how often you change prices. The screen only uses power when it updates.

Will they work in freezers?

Yes. Our low temperature range is built for freezer cabinets, cold rooms and sub-zero conditions, in 2.13, 2.66, 2.9, 3.5 and 4.2 inch sizes.

Do they work with my till system?

We work with a number of till systems. Talk to us and we will tell you whether yours is one of them. Till links are subject to your existing system's connection options and may carry additional fees.

Am I tied in?

No. The hardware is yours and the software fee is monthly. Cancelation terms are verified and will be outlined at the time of purchase.

Five star Google Review

Five star Google Review

We are proud to say we have all 5 star google reviews.

Multiple Payment Options

Multiple Payment Options

We offer payment options such as stripe and PayPal.

Finance Options

Finance Options

Take advantage of our Interest Free Financing Options

Bulk Discounts

Bulk Discounts

We offer bulk discounts. Get in touch to find out more.