LCD Shelf Edge Display | Ultra-Wide Stretched Digital Shelf Label | 23"

LCD Shelf Edge Ultra-Wide Stretched Display — Digital Retail Shelf Label 

Replace static printed shelf labels with the LCD Shelf Edge Ultra-Wide Stretched Display — a professional-grade digital signage solution purpose-built for retail shelving environments. Available in a 23" ultra-wide stretched format, this display enables real-time pricing updates, dynamic promotional content, and interactive customer experiences directly at the point of purchase. Ideal for supermarkets, fashion retailers, electronics stores, and any commercial space looking to modernise their in-store merchandising.

Unlike LED-based shelf-edge alternatives, this display uses a premium high-definition LCD panel to deliver the fine detail and colour accuracy essential for pricing information, QR codes, small text, and high-resolution video — all rendered with exceptional clarity from any viewing angle. Backed by a 3-year warranty and supplied with a free network CMS upgrade, it is the complete shelf-edge digital signage solution for forward-thinking retailers.

Ultra-Wide Stretched Format — Designed for Retail Shelving

The unique ultra-wide stretched aspect ratio is specifically engineered for shelf-edge applications, maximising visibility along the full length of a shelf run whilst maintaining a slim, low-profile form factor that does not interfere with product placement. The narrow bezel design is especially important when placing multiple units side-by-side, creating a seamless, continuous display surface across promotional endcaps or extended shelf sections.

High-Definition LCD Panel — Superior to LED Alternatives

This display uses a commercial-grade IPS (In-Plane Switching) LCD panel that delivers accurate colour reproduction, consistent brightness, and wide viewing angles in all directions. Unlike DV-LED shelf-edge displays, the LCD panel renders finely-detailed content — including small pricing text, nutritional information, QR codes, and high-resolution video — with the clarity and sharpness that retail environments demand. High brightness output ensures content stands out under intense overhead retail lighting without colour fall-off or image degradation.

Anti-Glare Coating for Optimal Readability

Shelf-edge displays face a unique challenge: bright overhead retail lighting combined with an upward-tilted mounting angle creates significant glare risk. The anti-glare coating on this display effectively diffuses reflections without compromising brightness levels, ensuring pricing and promotional content remains clearly readable from customer eye level in all lighting conditions.

Multi-Screen Synchronisation

Create striking visual impact across entire promotional endcaps or extended shelf runs with the built-in multi-screen synchronisation function. Place multiple displays side-by-side and run seamless, coordinated content across all units simultaneously — perfect for immersive brand experiences, large-scale promotional campaigns, and high-impact product launches that span multiple display units.

Multiple Media Zones

Maximise content flexibility by dividing the screen into independent multiple media zones. Display pricing, product information, promotional video, scrolling text, and live webpages simultaneously on a single screen. This versatility allows retailers to communicate multiple messages at once without requiring additional hardware.

Free Network CMS Upgrade — Remote Content Management

Every display includes a complimentary upgrade to unlock full network CMS (Content Management System) functionality. Remotely publish dynamic pricing, update promotional content, and manage multiple displays across your entire retail estate from a single central platform — via LAN, Wi-Fi, or 3G. The built-in Android media player also supports USB plug-and-play updates and third-party software integration for maximum operational flexibility.

Stock Management System Integration

Advanced software packages are available to synchronise display content with your existing stock management and pricing systems. This enables real-time price updates, automated stock availability notifications, and dynamic promotional content triggered by inventory levels — eliminating manual label changes and reducing the labour cost of in-store price management.

Technical Specifications

• Screen Size: 23" (ultra-wide stretched format)
• Panel Type: Commercial-grade IPS LCD
• Resolution: High-definition (ultra-wide stretched)
• Brightness: High brightness — optimised for retail lighting environments
• Viewing Angle: Wide angle IPS — consistent image quality from all directions
• Glass: Anti-glare coating as standard
• Touch: In-cell PCAP (Projected Capacitive) — included as standard
• Media Player: Built-in Android media player (USB plug & play)
• Connectivity: USB; LAN / Wi-Fi / 3G (via free network CMS upgrade)
• Multi-Screen Sync: Yes — seamless side-by-side synchronisation
• Media Zones: Multiple simultaneous zones supported
• Mounting: Purpose-built shelf-edge mounting holes and brackets
• Bezel: Narrow bezel — optimised for multi-screen installations
• Warranty: 3 years (parts and labour)

Ideal Applications

• Dynamic pricing — update prices instantly across your entire store without manual label changes
• Promotional campaigns — run eye-catching animations and video to highlight special offers
• Product information — display specifications, nutritional information, and product benefits
• Interactive experiences — enable customers to access additional content via touch
• Brand storytelling — showcase brand video and marketing content at point of purchase
• Wayfinding — guide customers to specific products or departments within your store
• QR code display — link customers to online content, reviews, or loyalty programmes

Why Choose LCD Over LED Shelf-Edge Displays?

LED-based shelf-edge displays struggle to render fine detail — small text, pricing figures, and QR codes can appear pixelated or unclear. The LCD panel in this display delivers the pixel density and colour accuracy that retail content demands, making it the preferred choice for retailers where readability and content quality are non-negotiable. Combined with PCAP touch, multi-screen sync, and a free network CMS, this is the most capable shelf-edge digital signage solution available for UK retailers.

Contact our team for multi-screen project pricing, shelf mounting bracket options, and stock management system integration support.

SKU:79499501

Estimated Delivery Window

We aim to deliver within the delivery window mentioned on the product page, though this may vary slightly depending on the product, stock levels, and order size.

Please Note

Lead times are provided as estimates only. Orders placed today may be subject to change depending on material availability, courier capacity, and staffing levels.

Deliveries requested for a specific date or time may incur an additional fee; however, these cannot be guaranteed. Any re-delivery required due to the customer not being present, site refusal, or similar reasons will also result in an additional delivery charge.

Store Fittings Direct reserves the right to delay delivery, without liability for any loss or financial penalty, due to any direct or indirect factors beyond our control.

Pay By Card

The easiest way to complete your purchase is by paying with a debit or credit card during the checkout process, providing your card is authorised, you order will be processed Immediately. All major debit and credit cards are accepted including American Express 

Finance 

If you are looking to finance your order, we have teamed up with Iwoca to bring you some of the most flexible finance available today. If approved, you could enjoy up to £30,000 of credit with repayments from 30 days  up to 12 months! 
Please see our finance section for more information, or simply apply at checkout, you'll be redirected to Iwoca for approval, if approved, your checkout will automatically complete.

BACS / Bank Transfer

This can be the simplest way to make a larger capital purchase without using a third party.
If this is the preferred method of payment, please select Bank Transfer at checkout.
Bank transfers should be made within 24 hours of placing your order, using your order number as a reference in the transfer. 
If you require longer than 24 hours, please contact our team and we will be happy to assist.